These events are sent to the customer via webhooks and are available in Email Activity. This allows SendGrid to create "open" events. When your recipient opens their email these images are requested from SendGrid's server. Open Tracking is a process that embeds a tiny transparent image in the emails you send. The transparent pixels that are included in emails are often seen as a behavioral tracking mechanism comparable to cookies. Many privacy laws around the world require a service provider to get an individual’s unambiguous consent before using technologies that track that individual's behavior, which is why many websites have pop-ups asking you to allow the use of cookies for that site. In this HTML, you should include the link text you would like displayed in your email within the tag, like so:Īre there privacy best practices for Open and Click tracking? HTML Unsubscribe Content - The information and HTML for your unsubscribe link. If you don’t provide this, your default unsubscribe content will be automatically added to the bottom of your email. If you provide this, make sure you put it within an
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